Morten Junge Bertelsen
15+ years of leadership experience in e-commerce. Former CDO, Global Head of eCommerce and International E-commerce Manager for leading brands.
Digital and technical enthusiast with a passion for e-commerce
My name is Morten Junge Bertelsen. I'm a digital and technical enthusiast with a passion for developing and running innovative commerce solutions, built on solid digital infrastructure with a focus on platform, data quality, time-to-market and operations.
I've spent a large part of my career at the top of e-commerce organizations — as Chief Digital Officer, Global Head of eCommerce and International E-commerce Manager. That means I understand SEO as part of a larger business. Which decisions are made in leadership, which KPIs actually matter, and where the generic agencies go wrong.
My approach is business first: SEO must move revenue and contribution margin — not just traffic numbers in a report.
What I bring to the table
AI-driven SEO & automation
Scales e-commerce growth through an intelligent combination of data, automation and content production.
Leadership experience across e-commerce
Has led as CDO, Global Head of eCommerce and International eCommerce Manager for leading brands.
International omnichannel experience
Experience with multi-market strategy, replatforming and scaling across Europe from a Nordic HQ.
Recognized e-commerce specialist
Finalist at the E-commerce Award 2022 (B2C under DKK 100M) and current Mini-MBA in artificial intelligence.
15+ years at the top of e-commerce
Co-founder of the specialized Shopify SEO agency. Specialist in AI-driven SEO, automation and content production that scales e-commerce.
Responsible for developing Selfmade's ERP, PIM, PIaaS, inventory management and the digital transformation of the entire business. Board of Directors, e-business and 14+ competencies.
Responsible for global e-commerce at one of Denmark's strongest beauty brands. Implemented a new CMS (Shopify) for B2C and B2B.
Launched an international omnichannel platform grounded in Unified Commerce thinking. Responsible for scaling across markets.
Highlights from my career
15+ years of leadership experience in e-commerce
Has sat in the chair as CDO and Global Head of eCommerce
Understands which KPIs actually matter at the top of an organization
Combines data-driven sharpness and business understanding
Mini-MBA in artificial intelligence / AI (2025)
Finalist at the E-commerce Award 2022 — B2C under DKK 100M
SEO shouldn't be vanity metrics. It should move revenue, contribution margin and real business value. I've sat in the other chair — I know exactly what drives e-commerce at the leadership level.
25 low-hanging
SEO wins on
your Shopify store
A concrete checklist of the most overlooked SEO quick-wins we see on Shopify stores. Low-hanging fruit you can implement yourself — content, internal links, free backlinks and category copy.
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